@Lloyd on product

I gave a talk at Mesh, hosted by Propane, about how designers can use Claude Code to ship real work to production.

A failure demand[^seddon] - happens when a customer thinks you've failed them, and now you need to go above and beyond to satisfy them. It's a demand for service beyond what you planned to provide. It's a bit like compensation for the failure itself....

There's inherent complexity in any vertical software play. That's why it's an attractive opportunity - you can solve a problem, and build a moat! Most software aims to hide complexity from users, or abstract it away. I'm of the opinion that given inh...